For your journey

into the wind, water & wild

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A person surfing on a wave at the beach in black and white, with the shoreline and rocks in the foreground and the ocean extending to the horizon.
Person carrying surfboard walking through snow near the beach with ocean waves in the background during snowy weather.

CONSERVATION.

water safety.

WATER ACCESS.

Learn more about our mission, and how we are working with the Great Lakes community to protect what is most valuable to us all.

Migration supply

An uncommon brand from an unlikely place

Our origins are as unique as the waves we ride, and we exist to grow and enrich the outdoor community in the Great Lakes region. Click below to read our story.

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